Motivated and focused, Tori Elder is a maverick public relations guru. She started her career working as a PR and Marketing Specialist for a leading PR firm in Los Angeles for nearly five years, where she managed multiple accounts and specialized in public outreach, crafted dynamic press releases, and developed strategic press events and celebrity partnerships. In 2018 Tori started Victori Solutions where her progressive public relations strategies have been successfully implemented in major corporations, cultural institutions, multiple-day festivals, award shows, non-profits, and luxury destinations including The Tournament of Roses, Festival of Arts / Pageant of the Masters, CHOC Hospital, Popcornopolis, SOC Awards, and more. Tori utilizes her creativity, love for writing and ambitious attitude to deliver engaging press materials and establish meaningful media partnerships that compel action.  In her free time, she enjoys the beach and reading a good book on her Kindle.