Remember the movie Ruthless People? Bette Midler gets kidnapped by some thugs who want to extort money from her ex-husband. While in captivity, Midler takes up exercising to pass the time. She sheds a ton of weight and turns drop dead gorgeous.
I was reminded of that this week when I was holed up in my “I forgot how rough and tumble it is” hotel in San Francisco’s Tenderloin District. Rather than tempt the fates on a late night stroll, I used the hotel’s Peloton bike, somewhat manically. For those who aren’t familiar with the cult …. Peloton is a super-connected spin bike. The best instructors in the world gather up minions from all corners of the globe, connected via the web, to take a worldwide spin class. You pick your music, your type of workout and follow a big LCD screen where you can watch the instructor and get pumped about seeing how others are doing on your live feed.
Peloton experiences don’t come cheap. You’ll pay $2k for the bike and the subscription is $39 monthly fee. But, it was so exhilarating that I’m rethinking my gym membership.
Read more about how streaming video is capturing new audiences. To find out more about the CES 2019 Fitness Tech Marketplace where Peloton has been a past star, click here.