No longer an afterthought, technology is as much a part of a well-balanced kid’s diet as milk or fiber. No longer an option, it’s interwoven and always present — at school, at home, online and all points between.

So many of kid’s digital playthings today hold their interest for all of 10 minutes. So many are limited, closed loops with little regard to stretching imagination or exploration. But behind the YouTube videos of young girls primping, and the near-heart attack experiences of watching kids play around with Instagram and Vine, there’s something really important going on out there.