Lego remains one of the best loved and best selling kids toys. And they’re no slouch when it comes to advances in technology either. Products like Lego Mindstorms and Lego Universe pushed the Lego envelope by melding real land virtual play.
The newest high touch meets high tech collection is Lego Fusion — a mashup of traditional Lego play and augmented reality. Lego Fusion allows kids to build a 2D Lego house that sits on a special base embedded with a QR code. Kids construct a house façade on the base building walls, windows and doors. Then they snap a picture with an iOS or Android device using the downloaded Lego FUSION app. In seconds they’re whisked into a Sim City like virtual world where they build out the their world with other structures and meet all the fun Lego characters.