Ephemeral, short, dynamic and visual … that’s the way the young like to communicate. Permanent, long form and written, that’s the way the colleges like it. But, according to new data gathered by LendEDU, 58% of millennials open a Snapchat notification before Facebook, Instagram, and LinkedIn. That message isn’t lost on colleges that are eager to engage both potential and enrolled students in the style they’re accustomed to.

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