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The New Electronics Consumer Is Not Who You Think It Is

The Consumer Electronics Show (CES) has officially kicked off today in Las Vegas and it’s just as you expected. Wearables, hearables, Audi’s autonomous car, smart homes, 3D pens from Polaroid and everything in between. Lots of news around smart showers, mirrors and even pillows.

Probably the last thing you would expect to hear coming out of the world’s largest consumer electronics show is from AARP, the consumer advocacy group for Americans over 50.

Jody Holtzman, Senior Vice President, Market Innovation says that’s a mistake.

 

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