Malaria, infant mortality, and maternal health are the three biggest health concerns in developing countries and their populations are often rural. What would it take to help these countries tackle their most vexing health issues? It’s going to take quite a bit, but developing countries are where the growth in the tech market will be, and many tech companies are stepping up to the plate because it makes good business sense as well as fulfills a corporate responsibility.
Intel announced its World Ahead program to assist emerging countries through the use of technology. Its latest effort, the 1Mx15 Health Program promises to bring healthcare training to one million healthcare workers through the dissemination of medical information on laptop computers. The first country targeted for the program is Sri Lanka. Mike Gan, from the World Ahead program, said that Intel’s experience with ethnographic research, as well as its open platform for content providers and equipment all contribute to the company’s interest in the program.
According to The Economist “the emerging world is enjoying the most spectacular growth in history. Its share of global GDP (at purchasing-power parity) increased from 36% in 1980 to 45% in 2008 and looks set to grow to 51% in 2014. Emerging-market consumers have been outspending the Americans since 2007; by last year their share of global consumption had gone up to 34% against America’s 27%”.
Clearly Intel seems to be on the right track with their “doing well by doing good” strategy.