Get Connected, Stay Healthy at Tryst
one of Las Vegas’ most
exclusive lounges at Wynn Las Vegas. Join us for a unique
opportunity to sponsor the invitation-only Digital Health Summit
Get Connected, Stay Healthy networking event. Mingle with
top VIPs in Digital Health and host one of the most in-demand
events at CES 2012.

The 12,000 square-foot club features a serene and beautiful
waterfall that creates a sense of calm in a nightclub setting.
A rich palette of reds, chocolate brown, gold and shimmering
metallic create an ambience of sensual elegance. The club
features an open air dance floor extending into a 90-foot
waterfall, cascading into a secluded lagoon. It’s nightlife with
passion, style and sensuality.



Tryst at Wynn
Las Vegas,
3131 Las Vegas Blvd. South
Capacity: 400

January 11, 2012
(directly following Day One Digital
Health Summit @ CES)



(only one available)

Party Benefits:

  • Custom branded (imprinted) throw pillows on all couches/lounges throughout Tryst at Wynn Las Vegas
  • Red Carpet Photo “Booth” w/branded
    backdrop for attendees (sponsor logo &
    Digital Health logo)
  • Specialty named custom cocktail w/bar and table signage to identify for ordering
  • Get Connected, Stay Healthy Party swag bag logo imprinted on bag (prominent placement and size over other sponsors)
  • Opportunity to contribute to Get Connected, Stay Healthy party swag bags Inside Signage
  • Speaking opportunity to welcome guests (approx. 5 minutes)
  • 12 complimentary passes to the
    Get Connected, Stay Healthy event
  • Invitations: Logo and Platinum Sponsor identification on all published materials for Get Connected, Stay Healthy party

Conference Benefits:

  • Panel Participation at Digital Health Summit
  • Participation at the Digital Health Summit Press Conference
  • Company logo/link on the Digital Health website
  • Opportunity to hang a 8’ tall x 10’ wide banner at Digital Health Summit (banner provided by Sponsor)
  • Full-page color ad in Digital Health Summit program book
  • Opportunity to participate in Conference swag bag
  • Thank you mention at the opening of Digital Health Summit
  • Official listing in all Digital Health
    Summit materials

(only two available)

Party Benefits:

Custom branded drink coasters and napkins for bar drinks and appetizers

Logo imprinted on Get Connected,
Stay Healthy party swag bags

Opportunity to contribute to Get Connected, Stay Healthy party swag bags

8 complimentary passes to the Get Connected, Stay Healthy event

Tabling opportunity on open-air patio at Tryst at Wynn Las Vegas (show your products to an exclusive crowd of
Digital Health VIPs)

Invitations: Logo and Gold Sponsor identification on all published materials for Get Connected, Stay Healthy party


Conference Benefits:

Panel Participation at Digital Health Summit

Participation at the Digital Health Summit Press Conference

Company logo/link on the Digital Health website

Opportunity to hang a 4’ tall x 5’ wide banner at Digital Health Summit (banner provided by Sponsor)

Full-page color ad in Digital Health Summit program book

Opportunity to participate in Conference swag bag

Official listing in all Digital Health Summit materials

(only four available)

Party Benefits:

Tabling opportunity on open-air patio at Tryst at Wynn Las Vegas (show your products to an exclusive crowd of
Digital Health VIPs)

Logo imprinted on Get Connected,
Stay Healthy party swag bag

Opportunity to contribute to Get Connected, Stay Healthy swag bag


Conference Benefits:

Company logo/link on the Digital
Health website

Opportunity to hang a 4’ tall x 5’ wide banner at Digital Health Summit (banner provided by Sponsor)

Half-page black and white ad in Digital Health Summit program book

Opportunity to contribute in Conference swag bag

Official listing in all Digital Health
Summit materials


Toy Preview from YPulse

A nice summary YPulse, the youth market newsletter, gives us the run-down on the very near future of toys. The integration of technology in this year’s lineup of holiday toys is bound to give parents a headache trying to match the right tech with the right kids, but it does make for some exciting play. Here’s a summary-of-the-summary.

DaGeDar game from Cepia (makers of ZhuZhu pets) mixes collectible wacky-looking balls and playing cards with the internet. Watch Chris Byrne, from Time to Play magazine to see more

Mechatars from Bossa Nova Robotics are fighting that get their smarts from the Internet.

In Disney’s Cars 2 AppMates, kids drive tiny version of the movie’s characters over a digital driving course on the iPad.  Check it out in action.

Others discussed in the article include LeapPad from LeapFrog,  Crayola’s Story Studio, a printable coloring book that turns photos into line drawings, and a karaoke app from Disney with a mic that doubles as a singing coach.

Brazil Leads in Pre-Teen Social Network Usage

Trend Micro, an Internet safety and security company, recently released findings of a technology use survey of parents and kids across the globe. Interestingly, Brazilian parents and kids seem to have a growing, and perhaps the largest, problem with social networking.

While the survey asked parents about smartphones and their kids, far fewer of those surveyed had actually purchased such a device for their children than those who had. Globally, about 17 percent of parents have purchased a smartphone (as opposed to a standard cellphone) for their kids. This percentage is highest in Brazil at 27%, and lowest in Japan at 5%. The average age of a child receiving a smartphone was 13.

Globally, parents are not passive bystanders and are implementing household rules on smartphones. The vast majority of parents surveyed (86%) have given their kids guidance on safe and responsible use of the phone. In Brazil, over 90 percent of parents who bought their child a smartphone indicated they have given their child guidance on how to use their phone appropriately.

While mobile phones were less of a problem overall, nearly half of parents surveyed globally say their kids have accounts with social networking sites (SNS) that require a minimum age of 13 but the average age of their kids who use these sites is 12. Children in Brazil are joining social networking sites at a younger age than most other countries, at an average age of 9.

On the bright side, over three-quarters of parents surveyed are friends with their kids on their social networking sites, and two-thirds of them monitor their kids’ use at least weekly. And more than half of parents surveyed (51%) believe their kids act responsibly on social networking sites. Of U.S. parents surveyed, 67% believe their child acts responsibly when it comes to sharing personal information.

Andrea SuperBeam Headset SB-205


Who knew I could sound so cool so easily. Many corded headsets on the market do a fine job providing a high-quality listening experience but not as many provide a good voice recording experience. If you Skype, record your own podcasts, use speech-to-text software, or just sing along to karaoke, you could do worse than to look at Andrea Electronics SuperBeam earbuds and mic.

Aesthetically, it’s a big step forward. The mics (two of them!) are actually built into the earpieces, eliminating the old-style boom mics or the ones that hang down mid-cord, and they have a built-in DSP that bypasses your computer’s regular microphone and sound. No cumbersome mic sticking in your nose, and they are easy to wear with glasses. The earbuds are quite comfortable (as my long flight from LA to NY made clear).

The dual inputs offer a really nice surround sound: what the company calls “3D surround sound” lets you actually hear where the sound comes from directionally. A mini attachment is available for single jack devices like mobile phones and tablets.

To get the most out of this device, you’ll want to download the Audio Commander, Andrea’s audio mixing software that offers a range of options, from a programmable 20-band graphic EQ to a simple “record” button that handles noise cancellation and 3D sound automatically.

Bottom line: if you’re just listening to music, there are others that will do the trick with less effort, but if you talk to your machines a lot this is a real breakthrough device. For some great technical information and testing read Laptop Magazine’s review.

Trendspotting: Parents Earn Play Rewards for Kids

I first saw this with Knowledge Adventure’s Spa Adventure game – a Facebook social game where moms could earn points for their kids to spend in the virtual JumpStart world. Now WebKinz from Ganz is offering parents a chance to do the same. In Ganz Parents Club, parents of WebKinz world devotees can earn extra KinzCash and items for the kids. All the parents need to do is play a few games, read a little content and share some thoughts.

On one hand, its fostering parents/kid communications. But on the other, as parents we‘re already accused of doing everything but going to school for them. Now, it seems we’ve got to play video games for them to help feed their virtual appetites.

What do you think?  Should parents play to win for the kids?

Play Later: Like TIVO for Internet Streaming Video

Play Later (why do I keep calling it After Play in my head) is a simple and useful idea that should become popular as streaming Internet-based entertainment is more and more prevalent.

Just like a DVR captures your favorite programs on broadcast, Play Later captures your favorite streams off of the Internet. For us normal folk, the idea of saving your favs off the Internet is still something to wrap our brains around – isn’t the whole point of having the entertainment available on the Internet to make it more convenient? Not so for live content, which you can miss just the same as a show on broadcast TV. The idea is that you’ve found some Internet video content that you want to watch, but for some reason you’re going to miss it – the game, the debate, the special interview.  Maybe you’re heading out of town, taking a flight, etc where you’ll be subjected to the dreaded iffy Internet connection.

Play Later to the rescue. Play Later offers preset Internet streaming content – there’s FOX and PBS programming, Nickelodeon, ESPN, OWN, and even YouTube – so you can save what you’ll miss and watch it later. Of course, these stations vary in what they stream online versus what they broadcast, which makes your findings a bit spotty under some of the categories.

Using it is as simple as choosing your video and hitting the record button. There’s no hardware box – just software that moves the video to your hard drive – so you don’t even need an internet connection to watch them later. Without Play Later you can only watch videos online, with it you can record for later playback and take them with you – wherever, whenever.

And yes, I said “hard drive”: there’s no mobile component (yet). Play Later works with Macs or PCs – no smartphones, tablet, or iP0d watching for you. And the videos are generated in Microsoft Windows video format which is fine, but not everyone’s cup of tea. HD isn’t available, and there’s no remote set up or controls we’ve come to expect like “record this every Monday”.

You’ll pay $4.99 a  month, or $50 a year for the service. Videos are saved to your hard drive, and in general, you can expect an hour of video to equal about 700 MB of real estate.

The idea of watching Internet video on your own time and place is appealing, and will only become more so.

Magisto: A (baby) Step for Video Amateurs

Have you ever thought about those glassy eyed audience members that you force to watch your family videos? I mean, really thought about how they feel and what they could possibly be thinking?

I’m pretty sure they’re wishing that some genie in a bottle would come and either whisk them away to an undisclosed location, or at least do some serious video editing on your work. Well, a new website launched this week called Magisto tries to do just that. It could not be simpler to use. You upload your videos (six minutes is probably the max of what will work well, but you can do multiple clips also) to the website, choose a title and some background music (yours or theirs), and a few hours later you get back one of these glitzy looking videos with music, fades, checkerboards and other effects..

According to the company, their technology uses an algorithm that studies the videos and picks the most relevant parts, editing what you have down to the key moments. And then they add what I call the “ransom note effects”: all of those zooms, split screens, fades and other fancy stuff.

Here’s the problem. The technology is very cool, but video editing is not something that can be done by machine unless you actually desire a cheesy looking video. The people who tend to love the “cheese” are the much younger audience but they don’t have the patience to wait for the video to be produced.

I’ve submitted a few videos to the system, mostly of kids doing kid-things. For example, I shot a sequence of kids playing with a Nintendo Wii connected doll. Their comments were adorable, but drowned out by the (required) background music. The special effects came so fast and furious that I’d actually prefer my cruddy unedited video to Magisto’s. Now don’t get me wrong, this is an important product to watch because it is capable of making your videos better-looking. But first it needs to understand your likes and dislikes.  For example, if you’ve shot your kids concert or play you do not want a barrage of special effects or a different soundtrack.

By the way, the company’s ultimate plan is to offer the effects as premium services, which actually is good for those of you who, like me, just want straight video slightly edited.

Watch it. Play with it. It’s absolutely free. But don’t adopt it as your primary video editor unless you want everything you film to like an beginning video student gone wild. Magisto could be true magic, just missing that special sauce.

High Tech Mouthguard Monitors Impact to Head During Sports

Watching their kids play sports, every parent I know has their heart in their stomach, for fear of injury, especially to their still-developing brains. And for good reason: at least 250,000 concussions occur in high school football every year. And the CDC estimates almost 4 million sports-related brain injuries occur each year, many going undiagnosed or untreated. Kids are often back at the game before they’ve healed. Later in life, the repeated concussions suffered through sports injuries can lead to a progessive, degenerative condition known as chronic traumatic encephalopathy (CTE), a major symptom of which is dementia.

Rich Able and his business partner Christoph Mack, turned fear and personal tragedy into a helpful aide that can provide coaches, doctors and others with important data about an impact to the head. After his own son was hurt in a high school football game, Able and his company X2 Impact designed a high-tech mouthguard that athletes can wear during practice and games. Built into the mouth guard are accelerometers and a gyroscopic that monitors to time, g force, and even the amount of head rotation during contact sports like football, hockey and lacrosse. The reports of a direct impact to the head immediately go (via a proprietary secured database) directly to the athletic trainer on the sidelines, and can be viewed on a mobile phone or PC. Another version of the x2 Impact consists of a headband worn during un-helmeted sports like soccer or field hockey. Able says that women in particular sustain many head injuries from soccer, and much of it involves the violent rotation of the head in addition to the impact, due in large part to the fact that their neck muscles are proportionally smaller than a man’s.
The X2 Impact, being worn this season by several notable college teams (Notre Dame, Stanford, University of Washington), is set for commercial release in the fall of 2012. It’s important to note that the X2 Impact is not a remedy for head, neck and brain injuries. It’s also not an FDA-approved or regulated device: it is an assessment tool to provide real time impact information and data so that trainers can make informed decisions and better judgments about when and whether to allow a player back in the game. The data gathered by the X2 Impact will help clear up some of the mystery involved in assessing the severity of a particular impact.
It’s not hard to imagine devices from X2Impact being used in a variety of situations from helping protect our soldiers, in recreational sports, in dangerous occupational environments, and more. Eventually, a clever use of this sensor technology might save numerous people from death or injury.
For extra reading on the serious issue of CTE, as well as the past and future of football, check out Ben McGrath’s piece in the New Yorker earlier this year.

Boomers: Don’t Blame Us, Make Your Next Fortune On Us

There isn’t a generation that hasn’t blamed their parents for something or other, but the Baby Boomer generation seems to have fallen so far from the “greatest generation mark” that we’re seeing a boomer backlash. Boomers have been lambasted for their self-centered greed, destroying the environment, focusing on the nuclear family, not saving for a rainy day (or any day), and narcissism to the extreme.

And that’s just for starters. During the London riots, rioters blamed boomers for selfishly wanting their entire pensions and leaving the next generation bankrupt. According to an article in the LA Times, a survey of millionaire boomers by investment firm U.S. Trust found that only 49 percent say it is important to leave money to their children when they die.

One of the greatest boomers of them all, Thomas Friedman, spoke about his new book That Used to Be Us on NPR last week. While it purports to be a recipe for “comeback”, the overall message scolds boomer greed. “We shifted from the Greatest Generation that operated on ‘sustainable values’ – saving and investing – and handed power over to the Baby Boomer generation who really live by ‘situational values’ – borrow and consume.”

I don’t want to psychoanalyze how we got this way. But I can tell you that our progeny, Gen X and Millennials, should not throw stones; they should be making new fortunes delivering the technology and support their boomer parents are going to need.

CE industry: take note. Boomers are going to need help, and lots of it. They’ve got the wherewithal to pay for it and make informed decisions. Now they just need ingenious products that speak simply to their needs as they progress in age.

Numbers speak volumes: Desktop PCs and laptops will continue to diminish in sales while TVs will climb. The CE industry can reap enormous profits from new technology that will help boomers age with style and grace and act as caregivers to their own parents.

From the frivolous Advanced Style, a fashion site for women over a certain age, to the serious CEDIA predication that home health technology is a $20 billion dollar business, the ideas are starting to flow. Grandcare, one of the early leaders in focusing attention on boomers, calls this disruptive demographics. The aging of the country will create opportunity for those who focus on solutions.

Grandcare cites a litany of the types of services that will be needed: crisis management, fall detection, medication management, wandering solutions, remote monitoring technologies,  remote wellness technologies, brain fitness/cognitive assists, socialization/connectivity solutions, and robots. Something integral to all of these potential products is called Universal Design, which is simply another way of saying “even my mother can figure out how to use this”.

Boomers, no matter how many vitamins they take, miles they run, or yoga poses they know, are going to have an increasingly harder time seeing, hearing, getting their leg over the bicycle, driving a car, and touching tiny mobile phone buttons. The answers to their travails lie in your hands.

An entire service infrastructure needs to take inventory of home design with an eye towards aging. Companies like Close By and Ideal Life are two of the most complete home ecosystems available but are still difficult to find and/or understand.

Of course, there are many issues to solve: Who pays for devices? Will insurance cover them? Will they require FDA approvals? These answers are being hammered out as I write. My advice to the next generations – don’t bite the hand that feeds you. Boomers are your best opportunity to continue innovating.

How Disgusting Can You Make Your Product?

No doubt, I should have been a product torture tester. Or maybe I already am…Here are two of my latest “how the heck” issues.

First, there’s my laptop. HP’s glossy case finish is on my arms, my linens, my clothing. I’m starting to look like I was doused in glitter at a rave. At the moment, the pattern of finish remaining on my machine looks a bit like the super-continent of Pangea, but (much like Pangea) it’s constantly changing, and I’m constantly re-glittered. And I’m not sure why, but every laptop I’ve ever owned eventually develops a series of deep grooves on several of the keys (and it’s always the same ones) on the keyboard. Maybe it’s something acidic in my skin? Perhaps I have an undercover set of retractable tech-claws? Who knows.

Then there are my insanely expensive J Harvey Audio custom fit earphones, which involved a trip to an audiologist who made molds of my ears. They have always made me feel like I was inside a vacuum listening to music, which is great, but now I’ve got this rather embarrassing problem where my ear wax has sunk down in the deepest recesses of the buds. The molded pieces of the earphones are clear, so it just makes the problem all the more apparent and gross.

Show me your gunkiest product…if you dare.